A logo of an organisation is of immense importance. It is much more than a mere emblem. It’s a brand personified. It is the face of an organisation and stands for its values, its goals and its views. A logo is also an intangible property of an organisation and is extremely valuable. It is the logo that instantaneously reminds people of the company it represents. The logo of a brand conveys what the company stands for. A logo design can be responsible for the success of a company. Hence designing of a logo requires an extensive research. The choice of colours and symbols used while designing a logo is extremely crucial.
A symbol used in a logo can have several interpretations. Quoted below are some very interesting facts about logo:
A symbol used in a logo can have several interpretations. Quoted below are some very interesting facts about logo:
- The logo of Toyota consists of three ellipses that represent the heart of the product, the heart of the customer and the constant technological growth and boundless opportunities that are to be tapped.
- A three-pointed star in a circle clearly reminds of Mercedes Benz. The logo indicates the ability of its motors to conquer all the three realms viz. land, air and sea.
- A happy face made by letter L and G is none other than LG. The face represents the world, technology, humanity, future, friendliness, approachability, reliability and its commitment to deliver the best.
- A bitten apple stands as the logo for one of the world’s most admired company, Apple. The apple is the fruit of the tree of knowledge which was eaten by Adam. Thus the apple stands for the progressive search in the quest of knowledge.
- A check often spotted on one of the best sport shoes is the logo for Nike. The check also represents an abstract wing of the Greek Goddess and it is synonymous with speed and agility. It is the most desirable quality for running shoes.
- World famous logo of Adidas has three stripes which represents a mountain, pointing towards challenges and the goals that have to be achieved.
- In 1932 merger of four companies Audi, DKW, Horch and Wanderer lead to the formation of automobile giant Audi. The four rings symbolize these four companies. Audi is a Latin word which means “Hear!”
- Eye catching logo of Volkswagen contains two letters V and W. V stands for “volks” which means “people” and W stands for “Wagen” which means “car”.
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