Logo or emblem is a symbol or trademark designed to give a unique and distinct identity to company. Logs helps in creating a corporate identity and are very helpful in building brand recognition in the market. These emblems are generally used by companies, organization and even individual to promote their business. Logos should be very carefully and intelligently designed as it is a powerful representation of your views and will help you to create a brand value and awareness of the product in the eyes of consumer.
Icons are pictures or images that are designed to represent particular company or product. Pictures easily catch attention and it is gives viewer an abstract or accurate representation of the organization. One of the biggest advantages of iconic logo is that it can be used with pictures as well as text. Few characteristic of a good logo are following -
- Design should be unique
- Easily Recognizable
- Should be either abstract or concrete in nature.
These logos are descriptive or pictographic representation of company or product. Illustrative logos are complex in nature and they are perfect to represent the business idea. These logos are perfect for making cartoon and mascot logos.
Text/Word Mark/Logotype Logos
Word mark logo is also known as text logos. As the name suggests in this logo fonts are used. This simplest logo is the most difficult when it comes to designing as the options are very limited so you need a very proficient designer to design a very appealing logo. The main advantage of this logo is it automatically promotes the company. There are thousands of fonts available in different size, style, shape and each leaves distinct impression on the viewer. In the word mark logo format, strength and supremacy is represented by thick fonts while movement is represented by slanted fonts. Designer use handwritten letters and symbols to make this logo eye catching and interesting. One of characteristics of text logo is that it is easily recognizable, readable and clear when the font is reduced too.
Combination logo as the name suggest is the combination of text and graphics. These logos fall in between symbolic and illustrative logos. Combination logos are very appealing and use of text provides more clarity to the emblem. Due to the combination of text and graphic this logo is widely used in media.
We have discussed different types of logos. Always carefully choose the logo which suits your business needs, it will help your company to create a place for itself in the competitive world of business and will make attainment of goal easy.