Search Engine Optimization Tips

Title Tag: Lets Know what is it?

For Search Engine Optimization, a Title tag is the most important tool in achieving high search engine rankings.
Studies and real time experiences show that by fixing title tags of the pages of the website can bring in considerable positive changes in the site rankings. Equally a change in the title tag words invites more click troughs.

What Title Tags mean for Search Engines?

If we go by the algorithms of the search engines, Title tags are one of the three important points that the search engines give weight age to. Title Tags also improve visibility of the links pointing to the site’s pages. However, pity for title tags that even after being well established that title tags are so important webmasters sometimes perhaps unintentionally skip optimizing title tags.

Is it right to insert Company Names in the Title Tag?

The answer is YES, but with some good descriptive phrases added to it. Company’s name in the title tag serves two purposes, it enhance your brand as and also fetches search engine traffic. Inserting name of the company in the title tag will help appearance of you company in the search results if a person by your company’s name. In addition to it for those who do not know your company name will be able to search and get the results based on the descriptive phrases about your products or services added to the title tag.

Specific Keyword Phrases key to effective Title Tags

Suppose your company’s name is “Keith and Steward Inc.," an Insurance Marketing firm in Arkansas. So, in order that your site appears in the search engine results for searches starting with "Insurance Marketing Firm in Arkansas" and "Insurance product Marketing in Arkansas" you should insert "Insurance Marketing Firm in Arkansas" and "Insurance product Marketing in Arkansas" keywords in the title tag. As rule of thumb, it is better to do an intensive research before inserting phrases in the title tags.

Length of the phrases in a title tag
Keyword phrases as long as 10 to 12 words in the title tags work efficiently. However, it should sufficiently describe the product or services you offer.

Appearance of a title tag

It is best to separate the phrases with a hyphen. However, it does not mean how you write it if it is a compelling title based on the page, business, target keywords.

Perfect title tag: A myth

Trying a perfect title tag is like trying to prove a myth. It is wiser to try and test many and see which one bring in the best results-traffic.

What Guides the title tag?
The visible text copy on the page should guide the phrasing of the title tag.