Search Engine Optimization Tips

The File Transfer Protocol service(known as FTP in short) allows an Internet user to move a file from one computer to another on the Internet.A file may contain any type of digital information-text document,image, martwork, movie,sound,software,etc.Hence ,anything that can be stored on a computer can be moved with FTP service.Moving a file from a remote computer to ones own computer is known as downloading the file,and moving a file from ones own computer to a remote computer is known as uploading the file.

By using the FTP service,a file transfer takes place in the following manner:

1. A user executes the ftp command on his./her local computer,specifying the address of the remote computer as a parameter.
2. An FTP process running on the user’s computer(called FTP client process) establishes a connection with an FTP process running on the remote computer(called FTP server process).
3. The user is then prompted for login name and password to ensure that user is allowed to access the remote computer.
4. After successful login, the desired file(s) are downloaded or uploaded by using get(for downloading) and put (for uploading) commands.The user can also list directories,or move between directories of the remote computer,before deciding the files( to ) to be transferred.

Notice from the discussion presented above that a user could transfer files to/from a remote computer.only if he/she has access rights for the remote computer.With this restriction,it is almost impossible to provide access rights to the vast number of the users of the Internet to a computer that contains sharable information. The concept of anonymous FTP site is used to overcome this probe.An anonymous FTP site is a computer,which allows a user to log in with a user-name of anonymous and password that is the user’s e-mail address.The user can then download files from the computer,which have been stored on it for sharing.Such sites are called publicly accessible sits because they can be accessed by any user on the Internet.

Of course,FTP service is also used for more secure file transfer operation.In such cased,a user needs a valid user-name and password to access a particular computer.This is common;for example,for organizations that wish to let only certain people access their computer.
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Title Tag: Lets Know what is it?

For Search Engine Optimization, a Title tag is the most important tool in achieving high search engine rankings.
Studies and real time experiences show that by fixing title tags of the pages of the website can bring in considerable positive changes in the site rankings. Equally a change in the title tag words invites more click troughs.

What Title Tags mean for Search Engines?

If we go by the algorithms of the search engines, Title tags are one of the three important points that the search engines give weight age to. Title Tags also improve visibility of the links pointing to the site’s pages. However, pity for title tags that even after being well established that title tags are so important webmasters sometimes perhaps unintentionally skip optimizing title tags.

Is it right to insert Company Names in the Title Tag?

The answer is YES, but with some good descriptive phrases added to it. Company’s name in the title tag serves two purposes, it enhance your brand as and also fetches search engine traffic. Inserting name of the company in the title tag will help appearance of you company in the search results if a person by your company’s name. In addition to it for those who do not know your company name will be able to search and get the results based on the descriptive phrases about your products or services added to the title tag.

Specific Keyword Phrases key to effective Title Tags

Suppose your company’s name is “Keith and Steward Inc.," an Insurance Marketing firm in Arkansas. So, in order that your site appears in the search engine results for searches starting with "Insurance Marketing Firm in Arkansas" and "Insurance product Marketing in Arkansas" you should insert "Insurance Marketing Firm in Arkansas" and "Insurance product Marketing in Arkansas" keywords in the title tag. As rule of thumb, it is better to do an intensive research before inserting phrases in the title tags.

Length of the phrases in a title tag
Keyword phrases as long as 10 to 12 words in the title tags work efficiently. However, it should sufficiently describe the product or services you offer.

Appearance of a title tag

It is best to separate the phrases with a hyphen. However, it does not mean how you write it if it is a compelling title based on the page, business, target keywords.

Perfect title tag: A myth

Trying a perfect title tag is like trying to prove a myth. It is wiser to try and test many and see which one bring in the best results-traffic.

What Guides the title tag?
The visible text copy on the page should guide the phrasing of the title tag.

Try to churn out title tags out of the written and optimized copy. Base your framing on how the copywriter has integrated keyword in the content. Out of the keywords choose the most relevant phrases and your title tag is ready. However, a not copy the exact sentence from the copy. Change the wording in the top headline. It’s always good to insert compelling words in the title tag.
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