Search Engine Optimization Tips

There has been much hue and cry about SEO and social media lately. Everyone knows that social media is emerging out as a powerful weapon but the majority of people are still clueless regarding the manner in which social media is influencing SEO. Well, if we talk about social media then it is not just growing in terms of reach and size but it has started influencing the ways through which sites are optimized for search. There has been a drastic metamorphosis, in the manner in which SEO strategies are being created. Where at one side, least attention was being paid to the social media, earlier in SEO, now more emphasis is laid on ensuring social media friendliness, while designing strategy.


In order to understand that how social media influences search engine optimization strategy one need to understand about the basic concepts of social media. However, all search results do feature annotations, but Bing and Google do make use of data from social media in order to annotate some results on SERPs. The visual social info, which is being effectively displayed on annotations, does play an important role in grabbing users’ attention and which in turn, can lead to an enhanced clickthrough rate and enhanced organic search engine traffic.

The search engine uses social data in order to personalize those results, displayed by search engines, which users see, on the basis of various factors related to the social media. Those factors include network connections and social activity. ‘Search Plus Your World’ by Google lays emphasis on social media activities around Google+, but it also does take into consideration the social signals. Being a partner of Twitter and Facebook, both, Bing has far better access to data from both sides. The search engines have begun assessing the social activities in order to determine the value of content, besides determining content author’s authority.

As of now, the impact created by the social media activities in affecting overall ranking is limited but with the passage of the time, the impact is expected to grow with SEO. Sharing links across networks related to social media can really make a big difference as links from influential websites possess more power than recommendations of Google+ 1 and tweets. The majority of people come across information through social media shares, which leads them towards other information platforms like blogs. It has indeed become imperative to share posts on the social networks, if the blog is being updated frequently with fresh content.

There are few social media sites, which provide do-follow attributes. These sites are really worth giving a try. StumbleUpon is one good example among those sites. Authorship feature by Google is meant to highlight author information. By taking an advantage of this feature, one can really offer reader’s more information regarding one’s work. Search engines are trying to explore the concept related to Authorank, in order to offer favorable rankings in the search results to credible authors. To put it in a nutshell, there is no denying to the fact that in coming future, the role of social media is really going to gain more importance regarding influencing SEO strategies.