Social Media–the latest success mantra

Social networking sites are very popular with all age groups. They act as a medium where one can share thoughts, where one can gets an escape from boredom by playing games, where one can socialize, where one can advertise and many more. Each individual has his own reason behind joining these sites. These sites are very user friendly and allow easy access to all. On the other hand, companies, organizations have a different reason to join these social media sites and it is to promote their brand, offer their services or raise a cause and much more. Reason: these social media websites act as a platform for promotion. And, believe it, it is instant or quick promotion. Consider this - Indian Cricketer Sachin Tendulkar joins Facebook recently and he got unprecedented Likes within an hour. Similar is the case with products and services offered by the companies, provided the company, product or service has a robust presence on the social media sites.

Facebook, Twitter and recently Pinterest are few social networking sites to be named that are making social media marketing hotter than search engine optimization. Companies are using these sites to promote and advertise themselves, liking the page of a company would automatically bring it to the notice of not only one but the friends also and the number of likes an advertisement gets the number of times it is being promoted.

These easy promotion strategies are working well with companies and they are ready to give prizes to the person who gives the maximum likes. Social networking sites are heavily catering to demands of almost all strata’s of society. The privacy given by these sites is also commendable. You can control who can connect to you and who cannot, you can easily block people. Even company’s when hiring employees check their profiles on these sites. These social networking sites provide an access to various applications which are helpful. There is open authentication protocol which means that one account can be used to sign in for these sites, the hassle of remembering too many user names and passwords is no more there. The mail gets all the notifications and also you get mobile updates in case you give your mobile number. All these and many more such features have made these sites appealing.

Not only companies, even celebrities find them a good medium to connect to their fans. Companies or social awareness groups are creating their pages on these sites so that they get maximum footage. These sites are not paid and so anyone can create an account and start working. Long lost friends are being searched; families are coming closer and even marriage proposals are being finalized through these sites. Social networking sites are very clear about their statistics also and one can clearly see what changes are being made. You can even upload videos on sites like YouTube for public viewing. These features are making people crazy after these sites and attracting more and more traffic.

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