Search Engine Optimization Tips

Social media sites were designed to mimic search engines. In fact, a lot of people will search on these sites to find things they are looking for just as often as they search on other sites. The power of social media is off the charts during the present day; people from around the world use it to connect with one another, to find out information about products, companies, services and other related queries and to share interpersonal reflections. Due to the personal nature of these sites, when properly harnessed, marketing with social media can net you some very positive results. As far as reach, Facebook alone has more than 175-million users (more than most country’s populations)…so imagine the possibilities.

YouTube is Powerful; Very Powerful

Video marketing with social media is a very powerful means of connecting directly to the people who encompass your target demographic, not to mention aiding you in your search optimization efforts. For example, you are able add a title, description and keywords to any video that you upload. This can easily help you to expand your reach to people who are searching directly for information related to your video, provided that you use the proper keywords and title so they can find it.

Sites That Make it Easier to Spread Posts & Updates

One site that should never be overlooked when marketing with social media is Posterous.com. This website was recently acquired by Twitter, one of the largest social media sites in the world. The awesome thing about Posterous is that you can actually link your account to dozens of other social media sites, like LinkedIn, Bebo, Myspace, Facebook, Twitter, Tumblr, Blogger, Word Press, Friend Feed, Favs, Jaiku, Xanga, YouTube and so many more. Now you can put one post on one site, click a button, and it auto-posts to all of these other sites.

Connecting with People in a Personal Level

Your marketing with social media efforts will only go as far as what manner that you use to connect to people and reach out to them on a personal level. People use social media to find and connect with other people and companies. So you want to reach out to them formally at times, and less formally and more intimately at other times. 

• Write engaging, succinct and direct updates.
• Connect to users on a daily basis and expand your reach.
• Reach out to all comments and respond in a positive manner that reflects your brand.
• Never SPAM people or post ads, or other sales pitches on your social media outlets.
• Keep your target market up-to-date on the latest and greatest happenings.
• Include media-rich posts with videos, pictures and links that feed to your primary website or related blog to attract more organic traffic.