A good reputation is very important for every business. An organization with a good reputation is able to retain its existing customers and attract new ones. Such a company would sell more and more products even without much advertising. Thus, reputation management is an extremely important concept.
When your business establishes itself and starts earning regular profits, you may think that now you do not have to worry about anything. It is certainly a time to rejoice and be happy. You have definitely achieved a milestone, but there is still a long way ahead if you wish to sustain your business. Your company's reputation is a responsibility that you need to shoulder with the utmost care. You cannot afford to be complacent and ignore this important aspect. In fact, as you grow in your business the importance of reputation management also increases. When you are at a high level, even a trivial mistake can tarnish your reputation. Your business rivals may take advantage of it and portray a wrong image of your organization.
The increasing usage of the internet makes the role of online reputation management very important. Today we have several networking sites. People have the freedom to post favorable or unfavorable comment about your products on these sites. A recent survey was conducted to identify the people who comment about a company’s products and services on social networking site. The survey disclosed that business rivals, dissatisfied clients and unhappy workers comment negatively to damage a company’s reputation. These people may go to any extent. They may even create false story to mar your company’s image. These comments can have a bad impression on your stakeholders and thus, ruin your reputation. A good reputation is earned in years and can be lost in minutes if attention is not paid.
Online reputation management is the act of monitoring a company’s reputation. It aims at suppressing any negative factors against the company and portraying a positive image. There are a number of online reputation management firms which can help in managing your company’s reputation. These firms have special tools that help them customize the search engines in such a way that when anyone searches for your company, no negatives are displayed. These firms use online as well as offline techniques not only to save your company’s image but also improve it.
You should select a good online reputation management firm by examining the kind of services it offers. The decision should be made judiciously as it is going to impact your business in a big way.
When your business establishes itself and starts earning regular profits, you may think that now you do not have to worry about anything. It is certainly a time to rejoice and be happy. You have definitely achieved a milestone, but there is still a long way ahead if you wish to sustain your business. Your company's reputation is a responsibility that you need to shoulder with the utmost care. You cannot afford to be complacent and ignore this important aspect. In fact, as you grow in your business the importance of reputation management also increases. When you are at a high level, even a trivial mistake can tarnish your reputation. Your business rivals may take advantage of it and portray a wrong image of your organization.
The increasing usage of the internet makes the role of online reputation management very important. Today we have several networking sites. People have the freedom to post favorable or unfavorable comment about your products on these sites. A recent survey was conducted to identify the people who comment about a company’s products and services on social networking site. The survey disclosed that business rivals, dissatisfied clients and unhappy workers comment negatively to damage a company’s reputation. These people may go to any extent. They may even create false story to mar your company’s image. These comments can have a bad impression on your stakeholders and thus, ruin your reputation. A good reputation is earned in years and can be lost in minutes if attention is not paid.
Online reputation management is the act of monitoring a company’s reputation. It aims at suppressing any negative factors against the company and portraying a positive image. There are a number of online reputation management firms which can help in managing your company’s reputation. These firms have special tools that help them customize the search engines in such a way that when anyone searches for your company, no negatives are displayed. These firms use online as well as offline techniques not only to save your company’s image but also improve it.
You should select a good online reputation management firm by examining the kind of services it offers. The decision should be made judiciously as it is going to impact your business in a big way.
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August 21, 2012 at 1:26 AM
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Online Reputation Management