Choosing Medical Industrial Designs and Styles

The industrial design of medical devices represents a demanding but prized market, as innovative products break ground in new technologies, engineering and science.

Innovations in the estimated $200 billion medical products industry must improve the clinical outcomes and delivery of health care services and also satisfy the need to lower costs and eliminate errors. Industrial designers must ensure all these critical factors are reflected throughout the development process.



Deriving optimal results means that an industrial designer’s skill set must be multi-faceted, including expertise in graphics, mechanics, aesthetics, human factors, materials science and manufacturing. The development process requires critical decisions in selecting materials, developing processes and creating other highly technical assemblies. In addition, products often require systems integration, where multiple levels of user interface range from on-site use to transportation, distribution, information processing and service.

“Credible industrial designers have been taught to think on multiple levels at the same time. They should be very observant, critical in their analysis and open-minded to all inputs as part of their initial investigation,” according to Mike Paloian, President, Integrated Design Systems. “In addition, they are also expected to contribute elegant solutions to address a multitude of conflicting problems.”

Integrated Design, a veteran of the medical product market, has been recognized for many of its ground-breaking innovations in imaging equipment, rehabilitation products, surgical devices, mammography, dental devices, and countless other medical items.

Many medical devices are unique with no predecessors on which to base a concept. This provides an industrial designer with the freedom to create an iconic image of what a product should be and how it should operate. However, with the freedom comes a responsibility to ensure that a medical device responds to the technical specifications and design parameters.
The earlier that an industrial designer is engaged in project, the more influence he or she will have in defining the foundation of the product definition and the final outcome. A designer can create consensus by providing options and visions, and then turn the findings from risk assessments into design opportunities.

The speed with which a product is brought to market depends on a project leader’s strengths and abilities to navigate through the numerous challenges that are encountered along the development path. “A good management team or leader must be decisive and flexible, confident and cautious, fair and tough, as well as an extremely good communicator,” Paloian counsels. “Skills in choosing the right people, evaluating options and taking responsibility are critical for maintaining a schedule within budget. A good industrial design firm can prove to be an asset within this work group.”


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